I know this is kind of old news but I’ve been busy, sorry I’m a little late.
A recently released mod allows fans of DICE’s Battlefield 3 to tweak the colors of Battlefield 3 which are pretty dull and heavily inspired by the deserts of New Mexico. This seemed like a pretty routine mod to be made considering the horrible obsession with how far developers can push the amount of brown they use. It also seems pretty harmless, especially considering there are many more outlandish mods made; a quick stroll through the mods for The Elder Scroll series will confirm that. The gameplay designer for Battlefield 3 didn’t like it, however.
Gustav Halling tweeted this in response to the creators of the mod, and went on to call the creators cheaters and used ironic quotes. I’m sure there is very little surprise from this, but still. These companies really need to get a handle on keeping their employees from saying stupid things and insulting their fans. This is the latest in a string of articles we’ve published about EA and Ubisoft sticking their feet so far in their mouths that it’s a wonder they haven’t suffocated yet.
There has been no response or statement from either EA or DICE on this matter. I think we should start complaining more loudly when a company outright insults us. They can call me entitled all they want to, it doesn’t change the fact that a video game company currently holds the The Consumerist’s “Worst Company in America” award, or that developers and publishers regularly insult and talk down to their fan base.