I’m actually having a hard time believing that Ubisoft would say something like this, but here it is.
“Everyone can make kneejerk reactions to a vertical slice of the game that are really uninformed as to what the whole experience is like.”
“What people won’t say, but what they’ll dance around, is that is the price of freedom to protect Americans and their sedans and SUVs. If it makes you squeamish and uncomfortable, maybe that’s the point.”
This is part of a response from David Footman, Splinter Cell: Blacklist’s director. Of all the arrogant, shitty things to say in response to criticism of your game, calling your audience ignorant and uptight are probably the worst.
“We’ve gone from being a big game to a monster game. If you want to come out with a big Hollywood movie in the summer time, if you’re not a big blockbuster – you’re not going to get seen. It’s very competitive now, it takes out the whole middle ground. You really need to know what space you’re competing in. It’s deep and it’s broad.”
“We definitely know our roots, being stealth, realism, having Sam Fisher at the core of it. But like every branded franchise, it is evolving.”
Well I’m glad they realize that Sam Fisher is central to a Splinter Cell game being a Splinter Cell game, but they seem to have lost everything else. “Stealth” is in the game, “realism” as well, and I guess Sam Fisher is in the game. If you define stealth as walking around fights instead of walking through them, I suppose that would be stealth. Realism, though, that’s just not even close. Being able to see through walls, and dogs not instantly sniffing you out; there’s no realism in that. I can’t even walk up to most houses these days without the dogs going ballistic, and they’re dogs that I know. Overall this response is pathetic and offensive.
Ubisoft should be informing their audience, but instead they are blaming them for being ignorant when Ubisoft doesn’t inform them. It was their decision to ignore the core audience of the series and release a trailer that was all action and no stealth, and now they are blaming people for complaining about what they showed them. Ubisoft then continues to shove their foots farther down their throats by using the excuse “this is a blockbuster game” and it’s important to ignore your core audience for the sake of the game (bottom line). It’s funny that they would say “it takes out the middle ground”, because everything they have released is exactly for the middle ground.
Also, trying to force a “might makes right” mentality doesn’t help your case. The video game industry as a whole really needs to learn how to do damage control properly. You don’t attack those criticizing you, especially when the criticisms are legitimate. You own up, like a mature adult, and improve your product. I was thinking about getting Splinter Cell for the PC but never mind. I’m done giving Ubisoft money.
Quotes come from Eurogamer.net.