G4, that Spike TV clone thing that runs something video game related every now and then between 12-hour marathons of Cops and Cheaters, is coming to an end.
It’s about damn time.
Sadly it’s about half a decade too late to call this a “mercy killing”. G4TV, the self proclaimed network for “Geeks, Gamers and Nerds” (writing that was physically painful), has had very little to do with so called “gaming culture” since around 2006-2007. A product of the unfortunate merger of G4 and TechTV, G4TV was reduced to a shambling, directionless zombie since right around the time a certain asshole by the name of Neil Tiles took over as the channel’s president.
Originally the network had a variety of video game-centric programming, such as X-Play, Cinematech, Judgement Day, Filter, Portal and Cheat! All of these were eventually either scrapped or radically retooled. X-Play, a review show known for it’s laid back living room couch setting and frequent bouts of sketch comedy, began to change sets about once a year and altered its tone to be more serious in nature. It’s still on today believe it or not, one of the last vestiges of G4′s gaming roots. The original hosts are gone, replaced by random douchebags with faux-hawks reading off cue cards, but I guess you could watch it, if you care to hear about week-old news and watch game trailers that are available on YouTube.
Let’s not even talk about what they did to The Screen Savers… did you know Martin Sargent is supposedly working a desk job these days? That’s kind of tragic. Recent months saw the departure of both Adam Sessler and Kevin Pereira, the last two guys with any shred of credibility over there. Yes, Kevin Pereira is a cool guy and knows his stuff, despite what Attack of the Show might have made you think. Check out his guest appearance on TWiT sometime, it was great. Oh yeah, some annoying chick named Olivia Munn also left I guess.
Variety reports that G4 will be “rebranded” in 2013, finally abandoning any facade of a gaming/tech focus in favor of appealing to something more “modern male”. I don’t really see how this would be much of a shift from their current programming, but apparently executives do. The new G4 will be modeled after GQ Magazine, and a name change might accompany it.
Goodbye G4. You will forever be remembered as that network that ruined TechTV.