The business world is funny sometimes. We live in a world where marketing campaigns are so calculated and tightly controlled that we get such silly things as announcements announcing that future announcements will soon be announced. One announcement is never quite good enough.
While the big secret release date for Torchlight 2 has probably been set in stone for weeks or even months now, that news has to be managed carefully and issued at just the right time and place to generate the desired hype, or so marketers seem to believe. They know the internet is a thing, right?
Enough being a smartass. The release date for Runic Games’ highly anticipated action-RPG, Torchlight 2, will be unveiled this Friday at PAX Prime.
“August 31 kicks off of our favorite con, PAX Prime, and we’ll be there to show Torchlight II and tell everyone the official Torchlight II launch date!,” said the company in a blog post. “And yes, we will be announcing the official launch date of Torchlight II on Friday morning. Look for it here, on Facebook, and on Twitter. We’ll see you then!” Favorite con? We’ve reached out to PAX East for word on how badly their feelings were just hurt.
If you’re a fan of ARPGs and you haven’t pre-purchased Torchlight 2 on Steam yet, you probably should. It’s only twenty bucks and comes with a copy of the (pretty damn good) original, which, supposedly, it will be four times longer than. Considering Runic’s team is made up of most of the remnants of the old Blizzard North, some consider Torchlight 2 to be the “true” Diablo 3.