Destiny Has a $500 Million Budget
Activision CEO Bobby Kotick revealed at the recent Milken Conference that the company will invest half a billion dollars into the upcoming “shared-world” shooter, Destiny.
This figure, almost twice the budget of the massive Grand Theft Auto V, includes development and marketing costs. The high cost is apparently correlated to a 10-year contract signed with Bungie over control of the franchise, which means Destiny is expected to stay around for a while.
“Bungie’s very ambitious plan is designed to unfold over a 10-year period,” Said an Activision spokesperson. “The depth of creative content, scope and scale is unprecedented and is required to bring Bungie’s vision to life.”
Activision expects Destiny to become one of their most profitable franchises along with Call of Duty and Skylanders. However it’s also expected that this budget will be placed on a single game rather than a series.
If the budget wasn’t a harrowing enough figure, it’s expected that the game will have to sell around 15 to 16 million units just to break even. Compare this to the approximate 32.5 million sold by Grand Theft Auto V, a game in a long running franchise.
“It’s a head scratcher,” Said Sterne Agee analyst Arvind Bhatia. “For brand new IP, it’s tough but it could post a big surprise.”
Destiny is set to launch on Playstation 3, 4, Xbox 360 and One.